Better believe it, the 25-year reign of the Copper River salmon is over. The new king comes from the mighty Yukon River, and the architect of its ascendancy is (no real surprise) the same power-behind-the-throne, Jon Rowley.

Nothing personal, the assembled court seemed to say (to the Copper) at today’s luncheon down at Elliott’s Oyster House. You’ve had a remarkable run, leading Seattle diners into new realms of taste. But the new guy, well, he’s everything you were (and still are) only moreso!

Technically, the more intense flavor comes from additional fat: up to 50 percent more of those nutritious Omega 3 oils. The Yukon River is 2,000 miles long and the salmon have to swim for up to two months without eating before they reach their spawning grounds. (The Copper is much shorter, though more rugged.)

Until last year, most Yukons were frozen and shipped to Japan; very few fresh fish ever made it out of Alaska. It’s a long, tough slog from the village of Emmonak, pop. 767, so remote that a dozen eggs cost $5.50 past-pull-date milk is $10 a gallon, and an airplane ticket to Anchorage, 1,000 miles across the tundra, is $800. What’s made the difference in this remote location is a five-year-old cooperative established by the local Yup’ik Eskimo community called Kwikpak Fisheries, which hooked up with Rowley to work out logistics and marketing.

Down on the Copper, the fishery is sophisticated: big boats with communications gear and power winches to reel in the gill nets. The mouth of the Yukon is broader and shallower, so boats are open skiffs; it’s not unusual to find an entire family aboard to haul the nets in by hand. The natives have been fishing like this for the past 10,000 years.

What’s different for the Yukon fishery this season is simple: ice. Kwikpak, buying only from boats that keep their catch iced, ships them by bush plane to Anchorage, then by regular airfreight to Seattle.

The season starts tomorrow and it’s a short one, maybe three weeks, 30,000 to 60,000 fish max.

Rowley reminds us that the oilier the fish, the denser the flesh, and the more important to cook it properly. No rare, pink-in-the-middle preparation here; it needs to reach an internal temp of 115 degrees. A bit of salt is all it needs for seasoning. Sear it quickly, then let it absorb the heat of a 250-275-degree oven for ten minutes or so. It will ooze that nutritious Omega 3 oil all over the plate, speading its rich, deep flavors to a few simply grilled summer vegetables.

The fish will taste like velvet.

FRIDAY UPDATE: Video from Northwest Cable News.

Air France 046 touched down right on schedule Monday–the first-ever nonstop flight from CDG to SEA, water cannons spraying the Airbus A330 in a festive salute, the pilot waving French and American flags from his cockpit window. Champagne toasts and official speeches followed, blessing this long-overdue rapprochement of the Eiffel Tower and the Space Needle.

Francophile Post-Intelligencer columnist Nicole Brodeur said we’d finally been kissed on both cheeks by the standoffish French. But the rest of Seattle’s media reacted with a yawn. No mention at all in the Seattle Times, which hasn’t prevented them from prominent displays of Air France ads for the past several weeks. KING’s Glen Farley’s workmanlike, two-minute clip covered the basics (50,000 passangers a year fly to Paris out of SeaTac, but have to make a connection), while KOMO’s Akiko Fujita whined about the price of the nonstop trip. Got news for you, Akiko: if you think the flight’s expensive, wait till you order the escargots (about $21 a dozen most brasseries these days).

Seriously, this is not about the cost of air travel. A nonstop flight from Seattle to Paris is about our own sense of identity. Sure, we’ve been able to reach London, Amsterdam or Copenhagen overnight for decades. But Paris has always eluded us. Now we can live happily in Seattle, just knowing that we can follow up today’s lunch at Le Pichet with lunch tomorrow on the Champs Elysées. I tell you, it’s life-changing.

What’s more, some of those 65 million Frenchies now get to do the same thing: visit Seattle. Little-known fact: the average French visitor to the US is on his third or fourth trip. Air France knows that travel demand can’t be one-sided, but until recently, Seattle was in the backwoods of French consciousness. Now, with media exposure and the boom in hi-tech, that’s no longer the case. The clincher, for Air France ceo Jean-Cyril Spinetta, came at a dinner with French business leaders (carefully orchestrated by Port of Seattle officials) just a few months ago. Finally convinced of the pent-up demand from the European side, Spinetta okayed that 200-seat Airbus, promising to switch to a Boeing 777 if the extra 100 seats can be justified by the headcount.

Allons, les enfants! On va à Paris!

Regal as ever, she turns 20 and celebrates with an early-evening $20 menu. Queen City Grill, at the corner of First and Blanchard, has seen her once-seedy neighborhood transformed. Her glowing mahogany bar has become a club for Belltowners who avoid Belltown’s clubs.

Part-owner and general manager Robert Eickhof firmly at the helm. Sit on the deck overlooking First and order the crabcakes. “Sidewalk Dining” at its best.

Just as politicians hate voters, Corporate America hates its customers. Valid interests become trivialized, legitimate concerns minimized. Anheuser Busch, which has been selling an “organic” beer for the past year, would benefit from new Ag dept rules to allow a host of non-organic additives.

Here’s the pitch Anheuser Busch is making on its website for Wild Hop Lager:

In today’s world of artificial flavors, preservatives and factory farming, knowing what goes into what you eat and drink can just about drive you crazy. That’s why we have decided to go back to basics and do things the way they were meant to be … naturally.”

“Wild Hop Lager is made with 100% Organic Barley Malt, certified by the USDA for a rich, flavorful taste.”

Except that it’s not. The statement is a flat-out, baldfaced lie. The hops, essential to flavor, are not organic at all. In fact, USDA rules have been bent to allow beer companies to use fertilizers and pesticides on hops. Oh, and that “Green Valley Brewing Company,” my foot. It’s Budweiser, friends.

If you pay attention, you know that “organic” hasn’t meant squat ever since the USDA got its hands on the term.

More than three dozen non-organic ingredients will be allowed under new rules taking effect Friday. Sure, there’s a voice of outrage in the wilderness (Finland, Minnesota); the Organic Consumers Association is crying foul. But what’s a few thousand ragged hippies compared to the financial and political muscle of Industrial Farm & Pharma?

What deep contempt those marketers must have for their customers! We’ve become a nation of zombies; we’ll literally swallow anything.

Here’s the full list of additives that would be allowed under the new rules.

Casings, from processed intestines; celery powder; chia (herb); chipotle chile peppers; dillweed oil; fish oil; frozen galangal (flavoring); frozen lemongrass; fructooligosaccharides (non-digestible carbohydrate); gelatin; hops; konjac flour; oligofructose-enriched inulin (fiber additive); orange shellac (coating agent); rice starch; sweet potato starch; Turkish bay leaves; wakame seaweed; whey protein concentrate.

Then there’s the small matter of food colorings. Rememer the scandal over farmed salmon a couple of years back? Real salmon is pink, even red, because the fish go out to sea and ingest plenty of krill and shrimp filled with natural astanxanthin; farmed salmon is gray, unless you tint its feed.

Annatto extract; beet juice; beta-carotene derived from carrots; black currant juice; black/purple carrot juice; blueberry juice; carrot juice; cherry juice; chokeberry-aronia juice; elderberry juice; grape juice; grape skin extract; paprika; pumpkin juice; purple potato juice; red cabbage extract; red radish extract; saffron; turmeric

Wait, it’s too much to grow carrots organically if you want to use carrot juice as a coloring? Too expensive? Well, go ahead then.

While everyone else is out there swooning over monster reds, I find myself searching out obscure whites. Waaay beyond chardonnay and pinot griggio. Pan-Mediterranean varieites like vermentino and vernaccia, catarratto from Sicily, picpoul from southern France, txacoli from northern Spain. I’m like a sailor on shore leave: a new mistress every night.

A couple of examples from a wine dinner this weekend. Intense floral nose on a Jurançon from Domaine Cauhapé on the north-facing slopes of the Pyrenees in southern France. Grape varieites: gros manseng and petit manseng. Or a delightful, slightly sweet Torrontes, Argentina’s signature white grape, from José Luis Mounier; it smelled and tasted like a cross between chenin blanc and gewurztraminer. Delightful with the foie gras that opened the annual Bring Your Own Wine night at downtown Seattle’s venerable Rainier Club. (Parenthetically, haven’t been a member for several years now; was most pleased to note that executive chef Bill Morris’s sure hand is still guiding the kitchen.)

It’s really a state of mind, whether you settle for the predictable, bland and unremarkable or prefer the the adventure of uncertainty. Would guess that the choice (pro-choice? pro-red?) falls along party lines, but then, this isn’t a blog about politics.

Comes as no surprise to discover that a website called TheGiantHamburger sells a do-it-yourself “16-inch giant hamburger kit” for $19.95 plus postage. All you need is 10 pounds of ground beef and one or two friends.

Mention this in passing because Burger King, which has been running a distant third in the burger wars ($1 million per store, compared with $1.9 million for Mickey D), is beefing up its sales with a new 1,000-calorie Quad Stacker. It complements last year’s entry in the megaburger sweepstakes, the 1,230-calorie Triple Stacker With Cheese, also from BK. The winner, calorie-wise, is the Double $6 from Carl’s Jr., weighing in at 1,530 calories and 111 grams of fat.

The winner, sales wise, is actually In-n-Out, at $2 million per store, but they’re a small, region chain by comparison. BK, on the other hand, has three stores north of downtown, two south, and three on the east side. Mickey has 25 locations within 10 miles of the Needle. In case you’re still hungry.

But there’s hope! Remember the 5-second rule: If you drop something on the floor, no cooties if you pick in 5 seconds. A recent study warned that bacteria actually swarm cookie crumbs on contactm but it turns out, the experiment was rigged; researchers had salted the floor with deadly e.coli bacteria. The very latest study, reported today in Newsday, refutes that with a real-life experiment conducted at a high school cafeteria. No harmful germs arrived for a full minute.

So go ahead, order that Quad Stacker, that Triple With Cheese, that deep-fried BaconMegaCheeseBurger, and don’t worry if you happen to drop it on the floor. The staph and strep bugs won’t touch it. They know what’s going to kill them.

This is too good. First, Seattle Opera got in on the frenzy of Pigs on Parade, whipping up an Opera Pig named Rusty. Then the scenic studios manager, Michael Moore, composed a 20-second “aria” for the pig to sing, and persuaded baritone John Boehr to lend it his voice.

A bit of electronic wizardry in Rusty’s snout senses when people come snooping around the plaza in front of McCaw Hall, prompting Rusty to belt out “La Canzone del Maiale.” Rough translation: Whatta day, whatta song, what great singing, this (snort!) song of the pig!”

Doesn’t sound rusty to me. More like Pigoletto. Or Pigliacci.

Over in Ballard, Archie McPhee sells a cheerful Lunch Lady action figure for $9.95. Tell the disgruntled lunch ladies in Chicago, who are demanding respect from a school system that pays them peanuts (well, $10.46 an hour) and expects them to serve slop to thousands of kids.

“We’re looking at each other like, ‘I wouldn’t eat that.’ We wouldn’t give our kid that at home,” one lunch lady told the Chicago Sun-Times. No wonder that kids revolt. Just outside Chicago, a vast, unsavory food fight made headlines around the world.

Meantime, there’s Vincent Jarousseau, an up-and-coming Paris politician, deputy mayor of the bohemian 14th arrondissement, in charge of schools. Among other things, school lunches, which he posts on his blog. Three-course lunches, mind you, with a classic appetizer like hard-boiled eggs, or a fresh vegetable salad; a main course of beef, turkey or pork; cheese or fruit for dessert. French schools teach kids how to eat right; or, rather, they serve decent food because it’s what the kids, their families, the school administrators and the country’s elected officials expect.

The most emailed story over at the New York Times last week lamented the crummy choices offered by restaurants on their so-called Kids’ Menus: mostly chicken strips and fries. Deep-fried crap, in other words. No wonder we’re raising a nation of gastronomic illiterates. If you don’t learn to eat at school, at home, or in restaurants, you end up with a range of flavor preferences that runs the gamut from Coke to Pepsi, from Mickey D to Burger K.

Quick, while Paris is in jail and the politicians annointed as “official” candidates by CNN and Fox are poking each others’ eyes out, let’s take a moment to talk about the Farm Bill. (Yeah, right.) Seriously, because you are what you eat, you know. (Yeah, right.)

We’ve written about this before; the Farm Bill is one of the country’s most important pieces of social engineering because it provides subsidies to crops (corn, soybeans, wheat, rice, cotton), thus determining what gets grown where.

Agricultural policy is a classic MEGO topic, and that’s what the corn lobby is counting on. But a guy named Earl Blumenauer is sending up some flares. He’s a “Democrat” congressman from Oregon’s 3rd District (encompassing Portland), and, more to the point, a savvy blogger. Although he represents a decidedly urban constituency, he wants to see a farm policy that makes sense, that supports family farmers, that ensures a healthy food supply.

Blumenauer’s a guest columnist this week on TPMCafe.com, an online forum that grew out of the liberal Talking Points Memo. And he’s got his own blog, where he’s laying out a Food & Farmer Bill of Rights.

What harm has our government’s official policy wrought? For a start, Blumenauer writes, “Fruits, vegetables, and row crops are largely bypassed in favor of lavish subsidies for a few commodities.” Just one example: the well-intentioned but archaic policy to prop up the price of sugar during the Depression has backfired; today, it’s doing nothing to help the domestic sugar industry while making it impossible for Third World cane farmers to survive.

While we’re at it, think how silly it is for sugar grown in Hawaii to be refined in California, shipped to New York for packaging and shipped back to Hawaii in one-gram paper packets. Not just silly but wasteful.

Too disturbing for the Market? Lemme tell ya, this whole Pigs on Parade thing has gotten out of hand.

You know the concept: local artists create fiberglass scultpures based on Ur-piggy Rachel, eventually sold to raise money for the Pike Place Market Foundation. One such sculptor is Colin Reedy, an Oregon furniture designer whose previous contributions include a couple of ride-em “Pork Choppers.” This particular creation, titled “Prosciutto and Melon Pig,” ought to be positioned at a deli counter like DeLaurenti, not on the sidewalk in Belltown next to, gulp, the pork-free Tandoori Hut.

Where will it lead, all this “On Parade” stuff? Cows in Chicago, Cows in Zurich, “Sound of Moosic” cows in Salzburg, Vach’Art in Paris, nutcrackers and ponies in downtown Seattle, more piggies in Cincinnati, ducks in Eugene, salmon in Salem, hearts in San Francisco, donkeys and elephants in Washington, DC, bulls in Torino, Italy, lions in Venice. Whales on Parade to raise money for ocean research? Rats on Parade for urban sanitation?